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Welcome to Chow Town by Nedbank

A unique online gaming experience that will teach children valuable life skills, brought to you by Nedbank and Sea Monster. Chow Town by Nedbank on Roblox is an engaging game where kids can have fun playing a tycoon-style game, running their own restaurant while learning critical money management skills.

Chow Town by Nedbank

Parents worldwide are starting to recognise and leverage the educational potential games have in helping children develop life skills. Research shows that games can improve cognitive development, social skills, and overall well-being in children significantly. So, let's make play great again!

Chow Town by Nedbank will challenge players to set up, expand, and manage a virtual restaurant and earn while learning much needed life lessons like budgeting, investing and decision-making. Start cultivating your children’s interest in business and help them to develop a strong entrepreneurial mindset. Join the adventure in Chow Town and let them learn, earn and play.

The importance of learning entrepreneurship young

In today's rapidly evolving world, entrepreneurship has emerged as a driving force behind economic growth, innovation, and social change. The ability to recognise opportunities, take risks, and create value is essential for success in an ever-competitive global landscape. As we strive to shape a brighter future, it is crucial to instil the spirit of entrepreneurship in children from an early age. By fostering their creativity, resourcefulness, and money management through engaging money games, we equip them with valuable skills that can pave the way for a prosperous future.


Give your child a headstart on banking with unlimited, free card swipes and educational content for under 16 year olds. With Zero Monthly fees.

Chow Town by Nedbank reaches 75 000 gameplay session in only four months

Chow Town by Nedbank reaches 75 000 gameplay session in only four months Johannesburg, 01 August 2023.

Let the chow down begin!
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